Understand
Gather, research, compare sources, surface constraints and form the working brief.
Business Development Engine / Working review build
Describe what you want to work on or present.
Construct
Analyze the problem, develop materially different directions, and turn them into something concrete enough to compare.
Evaluate
Return the complete output with the human reaction: what worked, what did not, what must stay and what should change.
URSA forms the next refinement instruction and the work returns to the Engine. The loop can continue through research, structure, design, copy, planning or implementation without treating the first plausible result as finished.
The presentation module is an output surface. The larger value is the environment underneath it.
See the broader system record →